Introducing 5 Best Social Media Platforms To Use For Small Business
Social media marketing is more important than ever for small businesses. Whether you're looking to attract new customers, promote an upcoming sale or just keep your loyal followers updated with company news, the right social media platform can help you meet your goals.
Social Media Platforms
So which platforms should you use? Here are five of the best options:
Facebook is the most popular social media platform with a whopping 1.55 billion monthly active users [1]. In other words, if you have a small business and want to reach your target audience, this might be the place for you.
Facebook has over 2 billion posts per day and over 250 million photos uploaded every day [2]. This means that there are plenty of opportunities to grow your brand by creating engaging content and promoting it through paid ads or sponsored posts—which are essentially ads on Facebook in which users can engage with the ad by commenting or liking it.
With all these people on board, Facebook provides an excellent opportunity for brands to reach their customers through various channels such as Facebook Pages (these are profiles that allow businesses to interact with their followers) or groups (groups allow businesses/organizations/individuals to create closed communities).
Instagram is a most popular social media platform, photo-sharing platform that allows you to connect with your audience and build a brand.
Instagram is owned by Facebook, which means that it shares the same analytics tools as Facebook. This makes it easy to track your business' social media performance on this platform.
With over 700 million monthly active users, Instagram can be an effective way to connect with customers—especially if you use hashtags related to your industry or location in posts that link back to your website or business page. You can also use Instagram stories (which are short videos) as another way of promoting yourself as an expert in your field.
Twitter is a great place to share links and information. If you're in the business of blogging, Twitter is a social media platform that allows your audience to interact with you on a more personal level. There are also plenty of opportunities for hashtag marketing, which can be an effective way to get your brand out there by increasing visibility and engagement with potential customers or clients.
Twitter is also an excellent tool for sharing news and updates from around the world—especially if you're interested in politics or current affairs, as well as other topics relevant to small businesses (such as management tips). The amount of information available via Twitter makes it easy for businesses like yours that don't have much time on their hands!
LinkedIn is a great social media platform for business professionals to connect with other professionals, build their brand and network with others in their industry. LinkedIn is also a great place to find new job opportunities.
LinkedIn allows you to create a profile which includes your work history, education details and more so that other people can see your experience in social media sites list.
It’s important that you use LinkedIn properly as it can be very useful for promoting yourself or finding new opportunities (or even job opportunities).
A good example of this would be if you are looking for a job then it’s always best practice to add some information about yourself on LinkedIn so people can see what type of person they may be working with if they were ever lucky enough to have someone from our team come into one of their stores or offices.
Pinterest is a great place to share your blog posts, products, recipes and travel experiences. It’s also a good platform for making money through ads where you can put your products in front of the right people.
Pinterest has over 70 million users per month so it’s definitely worth considering adding this network to your marketing mix.
Popular social media platforms are a great way to reach potential customers.
If you're looking to reach new customers, social media is a great way to do it. Social media platforms are easy to use and free. And since they're popular, your prospective customers may already be there. Plus, if you're using social media for marketing purposes (which we'll talk about later), the more followers your business has on these platforms, the more exposure it'll get from the people who follow and engage with those businesses.
Social Media Platforms
Conclusion
Hopefully this article helped you learn about some of the professional social media platforms for your small business. They’re all great for different reasons, and we believe that the ones we covered here will help you reach your target audience in 2016 and beyond.
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